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“Disposable. Just Another Word for Garbage.”

I came across a great ad campaign designed by Brunner for Zippo Manufacturing Co.  This collection of print ads brings perspective to the eco-conscious consumer.  It reminds people that for lighters, a...

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Wrap Without Waste

With growing environmental concerns, we are constantly hearing the phrase, “Reduce. Reuse. Recycle.” This is especially apparent with shopping bags and wasted wrapping. According to a study by the...

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Seasonal Packaging Goes Green

Christmas is still months away, but Nestle is already thinking about their seasonal packaging and going green for the holidays. In the past, chocolate makers have often been known for wasteful and...

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Zero Waste Week 2009

I recently came across a site for Zero Waste Week, which started on Monday and concludes this Sunday. All week long, people across the world have been making small changes in their lives to eliminate...

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Packaging Successes

Successful packaging can lead to increased sales, monetary savings and a more positive public image. The following are some examples of packaging successes and their outcomes. Now would be a good time...

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Green Marketing in a Struggling Economy

So you want to help the environment by being more eco-friendly and increasing your green efforts, but think that it is too expensive? Many people wonder if they should cut back on green marketing and...

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Set Goals and Measure Your Environmental Progress

If you’re like most people, you keep hearing about companies going green to both please customers and help the environment.  It can be overwhelming to try to manage your company’s green efforts if you...

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2009 Greener Package Awards

With the growing concern for sustainable packaging, Greener Package decided to recognize the green efforts of companies moving in the right direction with environmentally-friendly innovations.  The...

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